{"id":32,"date":"2012-10-02T20:34:56","date_gmt":"2012-10-02T20:34:56","guid":{"rendered":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/?page_id=32"},"modified":"2012-10-04T20:51:56","modified_gmt":"2012-10-04T20:51:56","slug":"what-to-do-if-buyers-cant-afford-your-prices","status":"publish","type":"page","link":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/what-to-do-if-buyers-cant-afford-your-prices\/","title":{"rendered":"What To Do If Buyers Can\u2019t Afford Your Prices"},"content":{"rendered":"

By: Kristopher Marek \u2013 Founder and Publisher, Persuasion Profit Secrets<\/em><\/strong><\/p>\n

Many times, when someone says they can\u2019t afford something\u2026 what they really mean is that you haven\u2019t built up enough value for them to pay you what you\u2019re asking. <\/p>\n

However, there are times when people truly can\u2019t afford what you\u2019re selling. <\/p>\n

For example, not everybody can afford a brand new BMW automobile. I\u2019ve seen them cost starting at $40,000 and up. <\/p>\n

So when you consider that a large percentage of the US population only makes $40,000 in income a year or less \u2013 it only makes sense that BMWs are out of most people\u2019s price range. <\/p>\n

But\u2026 you can accommodate buyers who can\u2019t afford your prices by taking a play right out of the BMW auto dealers\u2019 playbook\u2026<\/p>\n

How?<\/p>\n

Offer installment pricing. <\/p>\n

This is why\u2026 as a former US army officer, I remember seeing new Privates fresh out of boot camp driving around in cars that were way out of their price range. But because the monthly payments were affordable \u2013 they could get themselves a \u201cpimped out\u201d ride.<\/p>\n

Now, this strategy seems incredibly obvious\u2026 but so few business owners, marketers, and self-employed professionals ever do it. <\/p>\n

Of course, it makes no sense to offer installment pricing for products or services under $100. <\/p>\n

Because let\u2019s face it, if someone doesn\u2019t have ready access to $100 in cash or have $100 available on their credit card these days \u2013 you probably don\u2019t want them as a customer anyway. <\/p>\n

Installment plans are a great way to enable potential customers to buy what you\u2019re selling, and be able to manage their monthly cash flow as well. It\u2019s a Win-Win situation for everybody. <\/p>\n

Another way to overcome the price objection is to offer a $1 offer trial period. <\/p>\n

Here, you craft a compelling marketing campaign and offer your product or service for $1 (this is you can capture their credit card information), let them try out your product or service for a given amount of time with the option of cancelling\u2026 and then, if they haven\u2019t cancelled within that time \u2013 you simply charge them the remainder of what they owe. <\/p>\n

This allows them to \u201ctry before they buy\u201d and if your product or service is really good, chances are that a lot of people won\u2019t cancel and will be happy to pay the full price once the trial period is up. <\/p>\n

Here\u2019s a good example\u2026<\/p>\n

I\u2019ve seen the $1 offer work exceptionally well with financial publishers that offer $500\u2026 $1,000\u2026 even $2,000 a year advisory services. They simply offer people to try out one of their high priced advisory services for 30 days for $1 to see if they like it. Plus, if their editor who is making the financial recommendations has a good track record and makes the new trial subscribers money \u2013 chances are, they\u2019ll stay on for an annual membership. I\u2019ve seen several $1 offers in the financial publishing industry convert to $500,000 to $1 million in sales over just a few months. <\/p>\n

In today\u2019s economic climate \u2013 it makes good business sense to offer payment installment plans and $1 trial offers. <\/p>\n

If you don\u2019t do this, you could be leaving a lot of cash on the table for your competitors to scoop up.<\/p>\n

P.S. \u2013 If you\u2019re interested in discovering little-known strategies that make people feel compelled to buy your products and services\u2026 I\u2019ve just released a new special report that I think you\u2019ll like. You don\u2019t have to sign up or give out your email\u2026 just grab a drink, relax, and click on this link \u2013 (Your Affiliate Link Here)<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

By: Kristopher Marek \u2013 Founder and Publisher, Persuasion Profit Secrets Many times, when someone says they can\u2019t afford something\u2026 what they really mean is that you haven\u2019t built up enough value for them to pay you what you\u2019re asking. However, there are times when people truly can\u2019t afford what you\u2019re selling. For example, not everybody […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"no_sidebars.php","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":6,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":75,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/32\/revisions\/75"}],"wp:attachment":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}