{"id":37,"date":"2012-10-02T20:40:50","date_gmt":"2012-10-02T20:40:50","guid":{"rendered":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/?page_id=37"},"modified":"2012-10-04T20:51:24","modified_gmt":"2012-10-04T20:51:24","slug":"how-to-use-the-inconsistent-comparison-to-make-more-sales","status":"publish","type":"page","link":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/how-to-use-the-inconsistent-comparison-to-make-more-sales\/","title":{"rendered":"How To Use The \u201cInconsistent Comparison\u201d To Make More Sales"},"content":{"rendered":"

By: Kristopher Marek \u2013 Founder and Publisher, Persuasion Profit Secrets<\/em><\/strong><\/p>\n

You\u2019ve probably heard of an \u201capples to apples\u201d comparison before. <\/p>\n

It\u2019s when you compare two or more like things. When you compare apples to apples, it\u2019s difficult to ever get an unfair advantage in your sales copy because consistent comparisons can be made. <\/p>\n

So what you want to do is use an inconsistent comparison.<\/p>\n

This is what I like to refer to as an \u201capples to oranges\u201d comparison.<\/p>\n

As a former US army officer, I discovered a lot of psychological warfare tactics that could be applied to business. Making inconsistent comparisons was just one of them\u2026<\/p>\n

You see, when you compare apples to oranges \u2013 you can make assumptions and comparisons between things that have nothing in common. <\/p>\n

I like using this tactic to justify prices in sales copy\u2026 especially if prices are high. <\/p>\n

Here are some sales copy examples of how you can use this tactic in your marketing messages: <\/p>\n

Opportunity Cost \u2013 \u201cIf you buy this $497 product now, it will cost you $497. If you buy it six months from now, it\u2019ll still cost you $497 \u2013 but you\u2019ll have missed out on six months of increased profits. How much of a difference would just a 10% bump in profits make\u2026 an extra $1,000\u2026 $5,000\u2026 $10,000 or more? At a bare minimum, you\u2019ll be missing out on $1,000 in extra profits. Not to mention the time, energy, an effort you\u2019ll have wasted for doing things the hard way for six months. The strategies in this product work so well, you could quickly make back your investment before you ever get your next credit card statement!\u201d<\/p>\n

Spread Cost Over Time \u2013 \u201cEven if $1,995 sounds like a \u201cbig number\u201d to you right now, spending it won\u2019t really alter your life much overall. It breaks down to just $5.46 a day. Think of all the things you spend $5.46 on each day\u2026 money that just vanishes into thin air\u2026 a fast food lunch\u2026 or a beer at the bar after work. After a year, what do you have to show for it? Maybe a bigger gut and a harder liver. So you can see, spending $5.46 a day may not have a big impact on your life \u2013 but investing in this proven financial advisory service could.\u201d<\/p>\n

Cost Of Consulting Time Versus A Two-Day Seminar \u2013 \u201cIf you wanted to hire me for a day of consulting \u2013 it would cost you $8,000 plus your travel expenses to meet with me. But, if you would like to have access to me for two days where you\u2019ll have the opportunity to ask me any business questions you want \u2013 you can attend my XYZ Seminar for just $495. That\u2019s over $7,500 less than a day of consulting. Plus, you\u2019ll be able to network and set up profitable joint ventures with over 250 other business owners who will be attending.\u201d<\/p>\n

Go and re-read them over a few times, and consider the ways in which you could modify them to work for the products or services you\u2019re selling\u2026<\/p>\n

P.S. \u2013 If you\u2019re interested in discovering little-known strategies that make people feel compelled to buy your products and services\u2026 I\u2019ve just released a new special report that I think you\u2019ll like. You don\u2019t have to sign up or give out your email\u2026 just grab a drink, relax, and click on this link \u2013 (Your Affiliate Link Here)<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

By: Kristopher Marek \u2013 Founder and Publisher, Persuasion Profit Secrets You\u2019ve probably heard of an \u201capples to apples\u201d comparison before. It\u2019s when you compare two or more like things. When you compare apples to apples, it\u2019s difficult to ever get an unfair advantage in your sales copy because consistent comparisons can be made. So what […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"no_sidebars.php","meta":{"footnotes":""},"class_list":["post-37","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":4,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/37\/revisions"}],"predecessor-version":[{"id":74,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/37\/revisions\/74"}],"wp:attachment":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/media?parent=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}