{"id":40,"date":"2012-10-02T20:45:48","date_gmt":"2012-10-02T20:45:48","guid":{"rendered":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/?page_id=40"},"modified":"2012-10-04T20:49:48","modified_gmt":"2012-10-04T20:49:48","slug":"how-to-get-buyers-to-believe-your-marketing-messages","status":"publish","type":"page","link":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/how-to-get-buyers-to-believe-your-marketing-messages\/","title":{"rendered":"How To Get Buyers To BELIEVE Your Marketing Messages"},"content":{"rendered":"

By: Kristopher Marek \u2013 Founder and Publisher, Persuasion Profit Secrets<\/em><\/strong><\/p>\n

In today\u2019s hype-filled world, people are very skeptical. <\/p>\n

Depending on what source you read, the average American is bombarded with anywhere between 2,000-4,000 marketing and advertising messages a day. <\/p>\n

It makes perfect sense that people are completely numb to almost all brand advertising today. <\/p>\n

As a result, if you can claim you can help someone make money, save money, lose weight, improve their love life, etc. \u2013 the thought going through their head will be: <\/p>\n

\u201cProve it!\u201d<\/p>\n

And many business owners and marketers can\u2019t\u2026 at least not in a believable way.<\/p>\n

So here\u2019s your opportunity to inject \u201cproof elements\u201d into your messages. Proof elements are basically anything you use in a marketing campaign that makes it more believable. <\/p>\n

Unfortunately, most people don\u2019t know how to effectively use proof elements in their sales and marketing messages. <\/p>\n

Here are several four simple sets of proof elements you can start weaving into your sales messages today:<\/p>\n

1. Provide specific information. As a former US army officer, I discovered how important it was to pay attention to details. It could mean the difference between life and death. In your marketing, paying attention to details could make the difference between a marketing campaign that completely flops and one that brings in millions of dollars. I encourage you to pay attention to details in your marketing… at all times. Use real details potential buyers could check like: years in business, awards you\u2019ve won, academic degrees you\u2019ve earned, physical address of your business, real working phone numbers to reach you at, quotes of what other respected professionals or publications have said about you, etc. Now, because people are busy \u2013 most of them won\u2019t bother to check these details. But, that doesn\u2019t matter. Because you gave them, it\u2019ll add to your credibility. <\/p>\n

2. Provide verifiable \u201cproof statements.\u201d We\u2019ve all seen fake screenshots of how much money people made online using some new money-making \u201csystem.\u201d Any amateur with Photoshop can make them. However, if you\u2019re teaching people how to make more money, I encourage you to use real proof statements in your marketing campaigns. These could include actual W2s, bank statements, IRS tax returns, sworn statements from your CPA, special certifications, government documents, business licenses, etc. These carry far more credibility than screenshots\u2026 plus, they\u2019re verifiable. <\/p>\n

3. Provide testimonials about you, your product, or service. Look, you can talk all you want about yourself, product, or service\u2026 and people might believe you. However, when someone tells their compelling before and after story\u2026 someone who may be just like your potential buyer\u2026 your potential buyer thinks, \u201cHey, if they could get those results, I can too!\u201d and that dramatically increases the chances of you making a sale. <\/p>\n

4. Provide your track record (if it\u2019s good). I have written countless sales letters for financial publishers, and one of the biggest selling points was their editors\u2019 track records of making winning picks. Now, you don\u2019t have to be a financial publisher or financial advisor to use this tactic. Simply talk about the results you\u2019ve gotten for clients or customers. For example, when I owned and operated a professional resume writing business years ago \u2013 I helped over 91% of my clients get job interviews. And for those who didn\u2019t get interviews, I found that they took the resume to their existing employer\u2026 and ended up getting a raise or promotion without needing to go on interviews! <\/p>\n

If you simply implement those four sets of proof elements, your marketing messages could come across as more believable\u2026 and you can start to enjoy making more sales. <\/p>\n

And the best news is that you could start implementing those changes today\u2026<\/p>\n

P.S. \u2013 If you\u2019re interested in discovering little-known strategies that make people feel compelled to buy your products and services\u2026 I\u2019ve just released a new special report that I think you\u2019ll like. You don\u2019t have to sign up, or give out your email\u2026 just grab a drink, relax, and click on this link \u2013 (Your Affiliate Link Here)<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

By: Kristopher Marek \u2013 Founder and Publisher, Persuasion Profit Secrets In today\u2019s hype-filled world, people are very skeptical. Depending on what source you read, the average American is bombarded with anywhere between 2,000-4,000 marketing and advertising messages a day. It makes perfect sense that people are completely numb to almost all brand advertising today. As […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"no_sidebars.php","meta":{"footnotes":""},"class_list":["post-40","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":5,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/40\/revisions"}],"predecessor-version":[{"id":73,"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/pages\/40\/revisions\/73"}],"wp:attachment":[{"href":"http:\/\/www.persuasionprofitsecrets.com\/affiliate-center\/wp-json\/wp\/v2\/media?parent=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}