What To Do If Buyers Can’t Afford Your Prices

By: Kristopher Marek – Founder and Publisher, Persuasion Profit Secrets

Many times, when someone says they can’t afford something… what they really mean is that you haven’t built up enough value for them to pay you what you’re asking.

However, there are times when people truly can’t afford what you’re selling.

For example, not everybody can afford a brand new BMW automobile. I’ve seen them cost starting at $40,000 and up.

So when you consider that a large percentage of the US population only makes $40,000 in income a year or less – it only makes sense that BMWs are out of most people’s price range.

But… you can accommodate buyers who can’t afford your prices by taking a play right out of the BMW auto dealers’ playbook…

How?

Offer installment pricing.

This is why… as a former US army officer, I remember seeing new Privates fresh out of boot camp driving around in cars that were way out of their price range. But because the monthly payments were affordable – they could get themselves a “pimped out” ride.

Now, this strategy seems incredibly obvious… but so few business owners, marketers, and self-employed professionals ever do it.

Of course, it makes no sense to offer installment pricing for products or services under $100.

Because let’s face it, if someone doesn’t have ready access to $100 in cash or have $100 available on their credit card these days – you probably don’t want them as a customer anyway.

Installment plans are a great way to enable potential customers to buy what you’re selling, and be able to manage their monthly cash flow as well. It’s a Win-Win situation for everybody.

Another way to overcome the price objection is to offer a $1 offer trial period.

Here, you craft a compelling marketing campaign and offer your product or service for $1 (this is you can capture their credit card information), let them try out your product or service for a given amount of time with the option of cancelling… and then, if they haven’t cancelled within that time – you simply charge them the remainder of what they owe.

This allows them to “try before they buy” and if your product or service is really good, chances are that a lot of people won’t cancel and will be happy to pay the full price once the trial period is up.

Here’s a good example…

I’ve seen the $1 offer work exceptionally well with financial publishers that offer $500… $1,000… even $2,000 a year advisory services. They simply offer people to try out one of their high priced advisory services for 30 days for $1 to see if they like it. Plus, if their editor who is making the financial recommendations has a good track record and makes the new trial subscribers money – chances are, they’ll stay on for an annual membership. I’ve seen several $1 offers in the financial publishing industry convert to $500,000 to $1 million in sales over just a few months.

In today’s economic climate – it makes good business sense to offer payment installment plans and $1 trial offers.

If you don’t do this, you could be leaving a lot of cash on the table for your competitors to scoop up.

P.S. – If you’re interested in discovering little-known strategies that make people feel compelled to buy your products and services… I’ve just released a new special report that I think you’ll like. You don’t have to sign up or give out your email… just grab a drink, relax, and click on this link – (Your Affiliate Link Here)